Thursday, June 21, 2012


I was sitting around watching that wonderful game show, “Family Feud,” with Kenny the other day and a commercial came on that caught my eye. It was for a hearing aid apparatus that’s supposively so much better than an actual hearing aid, because everyone around you can’t see it. There was one problem with this commercial and that problem was the reason I only found one problem: It wasn’t captioned. I had no idea what they were saying, so I couldn’t point out the many other problems that I’m sure were there.

Now, how is a person who is struggling to hear supposed to appreciate a commercial that swears to help them hear better if they have no idea whatsoever what they’re talking about? This annoyed me to no end, so I went online to the website they provided to find the Customer Service email address. Wouldn’t you know? No email. Call only. Again, I ask you, how’s a person supposed to ask a question by phone if they need their apparatus to begin with? Am I the only one who sees the irony in this?

And this isn’t the first time I’ve seen (SEEN) a commercial about hearing “help” that wasn’t captioned and didn’t provide anything but a website and phone number. Dumb, dumb, dumb.

I won’t even go down that road that the “apparatus” was stupid anyway. Seriously, if a person needs a hearing aid, and there’s some little doohickey that swears it can do the same thing (AND conceal it) for $29.95, who’s going to spend $200 on a hearing aid? Silly, if you ask me.

What’s my point? If you have something to tell the hard of hearing community, and you want to do it on television, uh, captioning might be something to consider. Duh!

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